Sourcing transparency, documented
"Made in USA" can mean the box was printed here.
Wholly American traces everyday goods to the factory — and traces the materials that went into them to their factory — and publishes both, including the parts that turn out to be imported.
Assembly is not origin
Final assembly can legally carry the label while the components come from anywhere. We show the layer underneath, which is usually where the answer actually is.
We publish the misses
When a product turns out to be 60% imported by value, the listing says 60%. A transparency project that only prints wins is marketing.
Follow the material
Steel, cotton, resin, circuit boards. Each traced as far back as the supplier will document, and we say where the trail goes cold.
Tell us one product you want traced and we will publish the teardown.