The demand test

2026-08-17 → 2026-08-31 · Zero spend

Nine businesses. Fourteen days. One decision.

Each page below describes a business I would actually run. An email signup is curiosity and costs nothing, so it does not count. Only a costly action does — booking a call, putting down a refundable dollar, or answering a question that takes real thought. On 2026-08-30 I pick one, in writing, with the number that decided it.

Founders Bench

Your next senior hire has never run this stage before.
Counts only if: Booked call

Tenflat

Retained search costs 25–33% of first-year salary. For the same work.
Counts only if: Booked call

Provenance

The story of the piece dies with the person who told it.
Counts only if: Booked call

Hearth & Hound

Dog beds are designed for the dog. Nobody designs for the room.
Counts only if: $1 refundable deposit

Estate

Buying antique glass online means scrolling ten thousand bad photographs.
Counts only if: $1 refundable deposit

Verified

Everyone on this app is who they say they are professionally.
Counts only if: Email + a real answer

Off-Peak

Your rent and staff cost the same at 2:45pm as at 7:30pm.
Counts only if: Booked call

Wholly American

"Made in USA" can mean the box was printed here.
Counts only if: Email + a real answer

Look-Alikes

Somebody already found the cheap one. We just film the comparison.
Counts only if: Email + a real answer